Toyota's new advertising campaign proclaims that the company is spending $1 Million an hour in research toward safety of their cars. I will be the first to admit that I have problems with numbers over 1,000, but even so, at $1 million an hour, at the end of 3 days, that's $72 million, at the end of a week, it's $168 million, at the end of a month, it's $720 Million, at the end of a year, it's $8,760 million ($8,670,000,000). No matter how you cut it or how you represent it, that's a big number, and many, many dollars. Somehow I doubt Toyota has really committed that much money towards safety research.
I do not doubt that Toyota is spending a good bit of money toward safety, but I do doubt the veracity of their claims as far as the amount the company has dedicated toward research.